We take branding and marketing very seriously. For us, it’s all about telling our story in a way that engages people at a rational and an emotional level. We believe this helps everyone involved in the B-bag journey... you, your family/friends, and everyone at Extreme Lounging. Since launching in 2009 our products have developed immensely ensuring innovation, style and quality are always at the forefront of our creations. Our brand values are deeply-rooted and they help guide everything we. We hope you experience our passion and enjoy our creations to date.